In Trident’s first ever brand collaboration, we introduced the Trident Xbox. A limited edition Trident with the new flavour "Fresh Loot", a gaming-inspired packaging and a code to redeem a free 7-day subscription to Xbox Game Pass Ultimate. On launch day, we recreated a famous Call of Duty mechanic by airdropping the product to Brazilian top streamer TheDarkness during a Twitch live stream, sparking positive reaction from gamers in their own territory.