Start Your Impossible

For Toyota

Part of Toyota's global initiative celebrating Paralympic heroes, this ad tells the inspiring story of Ricardinho, a blind football player who overcame adversity to lead Brazil's 5-a-side team to impressive victories. With a career record surpassing even Pelé’s, Ricardinho is the embodiment of Toyota’s Start Your Impossible motto: when you are free to move, everything is possible. The ad features immersive binaural audio for visually impaired viewers.

Ricardinho Alves, Brazilian Paralympic Champion
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