When C&C, Brazil's largest home improvement and construction retailer, approached us with a brief for a new concept and campaign, they asked for a platform that could showcase their versatility. C&C not only offers the largest variety of items among its competitors, but also provides specialized contractors and boasts the fastest delivery times, with an app and website designed to meet renovation and construction needs on demand.

Instead of going with their traditional 30-second ad, we proposed breaking the campaign into shorter, 10-second spots, each focusing on a key strategic point: the new app with fast delivery, the variety of products, and the contractor services. This strategy allowed us to build strong frequency without overwhelming the audience, and also to target our ads more precisely across TV and digital platforms.