The Great Battle

For Arno (Groupe SEB)

Every summer in Brazil, the battle between humans and mosquitoes rages on, while blockbuster trailers dominate social media. We seized the chance to merge these trends with the Arno Silence Force Liquid Repellent Fan. Our cinematic ad, "The Great Battle," features Arno’s mascot sheep as a martial-arts master using the repellent as his secret weapon against heat and mosquitoes. This movie-inspired approach achieved a 80% higher complete view-through rate compared to previous campaigns.

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The Y Factor